About Your Designer
Owner, Designer, Strategist
Shannon Matthews is able to sum up the heart of both her work and mission in one message that she hopes women entrepreneurs will take to heart: Good quality branding gives you the confidence and strength from which to grow your dream.
She ought to know, because she’s walked in their shoes. When Shannon decided to pursue her own dream of business ownership in 2013, she was a single mother of 2, working full time while completing her design degree. So, she’s no stranger to the stress of juggling responsibilities and late nights. As a business owner, she’s also had the blessing of being able to attract her ideal clients, and to experience the joy of seeing them blossom through their work together.
Now her path includes coaching, inspiring and encouraging women to believe in the possibility of building their business, their way—and to have the courage to view failure as a bruise, not a tattoo.
The deliverables that emerge from Shannon’s branding service include, and also go beyond, the logo. She takes a comprehensive approach that helps clients clarify their business vision, as well as the purpose for their online presence. The process begins with helping her client get a deep understanding of their ideal buyer, as well as the emotional impact her client wants to have in her niche.
After taking a client expertly and gently through a deep exploration that is both personal and empowering, Shannon applies her design gifts to converting their mood and style into a visual brand. She creates the logo, brand elements, a website optimized for search engines as well as human users, and social media profiles—all essential for today’s businesses to have strong visual credibility as well as authenticity.
Delivering the support and the strong branding that helps empower her clients is what differentiates SMatthews Design from the competition.